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Survey Research
A survey is administered to 400-800 respondents each week. To date, the survey has resulted in a sample size of more than 60,000 individuals.

While the survey provides a steady measurement of America's perceptions of Jesus, the open-ended questions collected every week provide insights into current and future He Gets Us ads and general awareness of He Gets Us.
What is measured?
  • American adult’s belief that Jesus' life is a worthy example
  • American adult’s agree that Jesus loves us all
  • American adult’s belief that Jesus understands us
  • American adult’s desire to read about Jesus in the Bible
Key Insights
Inclusive
Jesus is for everyone
An Example
People see Jesus as a worthy example to live by and believe He loves all
Positivity
People agreed that Jesus’ teaching is positive for society as a whole
Familiarity
People are familiar with Christianity, the Bible, and Jesus
Empathy
People can be reached by acknowledging their felt needs
Openness
50% are open to learning more about Jesus, especially those with children
Survey Research
A survey is administered to 400-800 respondents each week. To date, the survey has resulted in a sample size of more than 60,000 individuals.

While the survey provides a steady measurement of America's perceptions of Jesus, the open-ended questions collected every week provide insights into current and future He Gets Us ads and general awareness of He Gets Us.
What is measured?
  • American adult’s belief that Jesus' life is a worthy example
  • American adult’s agree that Jesus loves us all
  • American adult’s belief that Jesus understands us
  • American adult’s desire to read about Jesus in the Bible
Key Insights
Inclusive
Jesus is for everyone
An Example
People see Jesus as a worthy example to live by and believe He loves all
Positivity
People agreed that Jesus’ teaching is positive for society as a whole
Familiarity
People are familiar with Christianity, the Bible, and Jesus
Empathy
People can be reached by acknowledging their felt needs
Openness
50% are open to learning more about Jesus, especially those with children

You’re part of one of the greatest movements of our time.

As the world continues to wrestle with divisiveness, inequities, and broken relationships, there's one name that can bring hope and healing to all of that: Jesus.
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Your investment helps raise the respect and relevance of Jesus and equips churches and ministries to reach even more people. Thank you for your generosity!
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Massive Potential
Your Impact
Campaign Highlights
Thank you

A MASSIVE POTENTIAL

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A Massive potential

Through research conducted with over 60,000 people, He Gets Us has been able to identify four main audience groups that make up the 261M adults in the U.S: Non-Christians, Spiritually Open, Cultural Christians, and Engaged Christians. 

Research indicates that 83% of Americans are open to listening about Jesus. And despite church attendance declining, the Spiritually Open and Cultural Christians still have respect for Jesus. That’s 55% of all adult Americans or what we call the “moveable middle”.
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How the movement started

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In 2021, a group of donors raised a troubling question: How did the world’s greatest love story become known as a hate group?
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They saw what we all see–a decline in respect and relevance for Jesus and Christianity in our culture, and they recognized that fewer people seemed open to hearing the Gospel because of the way culture perceives Christianity.

This group of donors felt called to do something about it.


Before He Gets Us launched nationwide, $10MM was invested in a He Gets Us pilot in 10 major markets around the country. By using the best tools of our media-saturated culture, He Gets Us has been able to tell stories too good to ignore. As the team has learned from our country’s response to Jesus through Super Bowl ads and national media campaigns, it’s clear to see growing excitement and engagement.
Additional information about the research

Your impact at-a-glance

70%
National Awareness of He Gets Us
Achieved Among U.S. Adults
138.60M
American adults who are aware of He Gets Us (as measured after Super Bowl 2023)
*Not filterable by metro area
Total digital media impressions (all time)
*Not filterable by metro area
People have taken He Gets Us actions (forgave someone, shared about Jesus, acts of kindness, etc.) in exchange for He Gets Us merchandise
(all time)
*Not filterable by metro area
Number of people in ministries who are accepting Explorers (all time)
Decorative area chart showing growth in awareness of HGU campaign
GOAL 1

Raising Respect and Relevance of Jesus

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National Media Campaign at-a-glance

He Gets Us tracks 4 Big KPI's (Key Performance Indicators) to understand if the message of He Gets Us is driving awareness, ultimately seeding the change of perception the movement has set to achieve. By tracking these KPIs the research team is able to quantify the campaign's paid media impact over time.

Video Views

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Live TV impressions, streaming on-demand TV views, YouTube views, paid social video views, website video views
Total Views
Views over last 30 days

Digital Media

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Total number of: native clicks & video starts, video clicks & video starts, paid search link clicks & extension clicks, paid social comments, shares, reactions, page likes, link clicks, photo views, video views
Total Engagements
Engagements over last 30 days

Web Users

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The total number of users who visit the He Gets Us website
Total Users
Users over last 30 days

Web Actions

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Total number of the following activities: article & video starts/completes, searches, and “select content” interactions (including: explore and next step opportunities)
Total Actions
Actions over last 30 days
View the weekly media report

Explorer connections

We know that when people are in a relationship with Jesus and with others, lives, families, and communities get changed for the better.
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We have a unique opportunity to not only raise the respect and relevance of Jesus, but to help Christians to better reflect Jesus’ love in practical ways by connecting with those who are exploring Jesus.
People who have been connected to a local ministry or church (all time)
Running total of people connected to a ministry

Every day hundreds of people are connecting to faith communities

Daily average number of people connected to local ministries in the last 30 days

What's the value of a human life?

People routed to suicide prevention ministries (all time)
GOAL 2

Calling Christians to reflect Jesus’ love.

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Ministries and Partners

By partnering with ministries and churches Nationwide, He Gets Us is able to equip and connect more people who want to learn more about Jesus of the Bible.
Ministries/churches equipped with He Gets Us resources and evangelism tools
Ministries/churches signed up and ready to receive Explorers
Ministries/churches that are accepting Explorers
Map of Churches/Ministries equipped with He Gets Us resources & evangelism tools
*Not filterable by metro area

Individuals Getting involved

Together, Christians and those who are exploring Jesus can join one of the most important movements of our lifetime.
People who have subscribed to He Gets Us Bible reading plans on YouVersion
*Not filterable by metro area
People who have taken He Gets Us actions (forgave someone, shared about Jesus, acts of kindness, etc.) in exchange for He Gets Us merchandise
*Not filterable by metro area
People who signed up via SMS to receive He Gets Us updates and prayer prompts
*Not filterable by metro area
People in ministries who are receiving explorers

Campaign Highlights

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Jesus won the super bowl
Super Bowl 2023

During the 2023 Super Bowl, searches for Jesus on Google increased significantly and were even higher than at Christmastime. In addition, we saw searches about Jesus’ divinity increase by +1200% after the Super Bowl, which shows us that the story of Jesus’ humanity is leading to questions about his divinity.

According to USA Today’s ranking of Super Bowl ads, He Gets Us was the "most mentioned ad of the year".

He Gets Us website activities and searches for Jesus on  Super Bowl day
*Not filterable by metro area
Learn More
Jesus Invited Everyone to Sit at His Table

Jesus spent a lot of time around the dinner table. Many of his most frequently quoted messages and standout stories happened while sharing a meal with others...

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Jesus Invited Everyone to Sit at His Table

Jesus spent a lot of time around the dinner table. Many of his most frequently quoted messages and standout stories happened while sharing a meal with others...

Read Full Article
Why My Church Partners

There’s one recent cultural moment that continues to elicit discussion and opinions from across the board—the He Gets Us commercials about Jesus that aired during the Super Bowl...

Read Full Article
He Gets Us Has An Agenda

How did the story of man who taught and practiced unconditional love become associated with hatred and oppression for so many people?

Read Full Article
The Rich Life

Jesus had some serious earning potential. He was a gifted orator, he amassed a following, and his name was well known. He had good reason to capitalize on his talent and fame, too, especially considering where he started …

Read Full Article
Priorities

Instead of seeking fulfillment through material goods or personal accolades, Jesus found joy by investing in meaningful relationships with others –– an inner richness that can’t be measured in a bank account.

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Unconditional

A family that responded to our casting call for a He Gets Us commercial shares a heart-wrenching story of loss and pain, and how understanding the life of Jesus helped them cope with their own trial.

Watch Video

Your support makes a difference

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Thank you
Your financial investment goes directly to help people see Jesus as relevant and relatable, connect people to a local ministry or church, and share the Gospel with our country. You are helping change lives by introducing people to Jesus.
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